2013 is shaping up to be a frantic year for Chevrolet, with over a dozen reveals and launches on its calendar. New iterations of the most financially and emotionally important vehicles to the brand are launching little more than a few weeks apart – the 2014 Silverado (financially) and the 2014 Corvette(emotionally). Better than any other models, these two lines form the bedrock for the Bowtie's identity and bookend its portfolio. The pickup is the backbone of the brand's profits (and indeed, those of General Motors) and the Corvette is its spiritual core and flagship.
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