Sebastien Loeb in a 900+ hp, purpose built, Peugeot set a mind blowing new record for the 2013 Pike's Peak hill climb. My wife and I were sitting on a mountain side at 12,500 feet. The race started at 9,390 feet and finished at over 14,000. One of the most memorable things about this incredible car and driver was the "pop" that happened after every shift from his 6 speed DCT transmission. We could hear it from miles away, long before we could even see the car way below. The point is that the sound of a "pop" after a gear shift is becoming one of most distinctive sounds in many forms of racing. I'm glad to get my little taste of it with my C7 A6. You can also hear it in the drag racing videos linked on this site when the A6 is raced.