Even though the same name, we are not associated with Adams Detailing Products. But I can at least answer your question. Though, I am not a fan of Adam's Products, the products I use for the situation you are wanting is Chemical Guys Bare Bones. After you clean the wheel wells, you can spray that product into there and it will help against dirt build up.I am a detailing fanatic and a huge fan of Adam's products in particular. Have garage full of various Adam's products. What is recommended for keeping the new "fabric/felt" wheel well lining clean and looking fresh??