Actually, there's quite a bit there, $6635 to be exact. The advertising goes into a coop so that money does come back indirectly as it's money they don't have to spend. Even if you take that out it's still 10% which is pretty normal.
I too quality for supplier pricing, which is about 1% higher than employee. After talking to a few in the know we expect GMS pricing (the bucket they use for these programs) to open up the first of the year. I don't know if I can wait and even then the dealer has to agree, they aren't obligated to accept it.