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StingRay Sales Patterns To Date

2084 Views 4 Replies 4 Participants Last post by  mjw930
Which exterior colors are selling the best? Which interiors? What packages and options are leading the way? Thanks to information provided by Harlan Charles, and shared by CorvetteBlogger, here's what we know so far.

corvetteblogger said:
The Corvette Stingray has been in production since August 2013 and thousands of new C7s have already found their way to customers. At the Rolex 24 Hours of Daytona, Corvette Product Manager Harlan Charles was asked about providing some production stats for the new Stingray and he happily obliged.

According to Harlan, a total of 16,000 Corvette Stingrays have either been built or there are orders to build in the system. He says they are building about 3,000 Corvettes per month in Bowling Green.

The top three exterior colors so far are Torch Red, Black and Arctic White. He also mentioned that Cyber Gray and the new Laguna Blue were also “up there” in terms of customers’ ordering preferences. The Black interior is still tops while the new Adrenaline Red is very popular as well.

In the past, the Chrome wheel options were typically the top choice from buyers, but Harlan says the new black wheels are very popular and now it’s really close between black and chrome for the most popular color of wheels.

The Z51 package has been running close to 60% of all Corvettes ordered which Harlan claims is about all they can handle. Magnetic Selective Ride Control is on more than half of the Z51 orders.

Finally, Harlan says the most popular equipment group is the top-of-the-line 3LT.
[VIDEO] Early 2014 Corvette Production Stats from Harlan Charles
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And z51 would be more than 60% if they could supply, I'll bet.....
And z51 would be more than 60% if they could supply, I'll bet.....

At those number we're looking at 25,000 - 30,000 C7's the first year even with a late start. Not bad!
And z51 would be more than 60% if they could supply, I'll bet.....
Exactly, they were running at 75% before they put it on constraint. However, he said they can sustain 60% so extrapolating, that's 5 x 3000 x .60 = 9000 Z51's yet to be built before the model year changeover.
He also contradicted the change in Yellow saying the ONLY new color for 2015 is, and I quote, "Shark Gray". Velocity Yellow is and will be the only Yellow.
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