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I have heard this before, in fact I've made this same statement myself several times, that if C7 sales do not rebound from their "last four year of C6 average of 13,000 units per year," and the StingRay doesn't blow through that amount and sell not just 25,000 units in 2014, but average that amount throughout its entire seventh generation, there will not be a C8. However, my prognostications are worth essentially nothing, but when they are echoed by Corvette Executive Chief Engineer Tadge Juechter, they then become EVERYTHING!


Digitaltimes.com said:
On my trip down to Palm Springs a few weeks ago to drive the 2014 Corvette Stingray Convertible, I found myself sitting next to Tadge Juechter, the Chief Engineer of the Corvette at dinner one night. Of all places, we were dining at Frank Sinatra’s house. But that’s another story. As we dined on steak, washed down with bourbon, I engaged Juechter on the forthcoming performance Corvette, the Z06. Like any good company man, he was reluctant to divulge anything before the official unveil at the 2014 Detroit Auto Show.

Though tight-lipped on the Z06 nitty-gritty, Juechter did freely discuss the Corvette’s sales. Chevrolet brass was quick to brag that the C6 outsold its main rival, the Porsche 911, in 2013 even though production was halted for six months.
In 2012, Chevrolet sold around 13,000 Corvettes. By comparison, in 1979, which was peak year for the Corvette, Chevrolet produced approximately 53,000 Corvettes. While the ‘Vette might have indeed out-sold the 911, the Corvette is still in the midst of a sales slump, one that could very spell its demise.

General Motors is very proud of its all-new C7 Corvette Stingray, and rightfully so. Recently out of bankruptcy, though, GM’s not ready to make any costly mistakes. Heck, even the last range-topping C6 Corvette, the ZR1, had been declined by GM brass for production twice – and its designers threatened with termination – before it was eventually green-lit on the third go-’round.

Between bites of rib eye and sips of bourbon, I asked Juechter what he could tell me about the Z06.
“If we don’t get sales back up, there won’t be a next one,” Juechter calmly admitted.
At that moment, coincidentally or not, the Chevrolet public relations team called Juechter away from the table. Sadly, this meant that I’d never get elaboration. I think it’s safe to say, though, that unless the Stingray and all-new Z06 don’t scare up some serious sales figures in the next few years, we could see the Corvette breed grind to a halt around 2020.
Chevrolet's 2015 Z06 could be the last new Corvette ? ever | Digital Trends
 

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GM has a lot of work to do with the C7. I don't remember ever seeing an advertisement for this car from GM. The car gets a lot of press from the trade publications and consumer mags and maybe that's part of the thought process. We, as C7 owners, can probably do a lot to help promote the car. I don't have mine yet and it was ordered over a month ago. While a slow ramp up process may be expected, it is discouraging to wait quite a while due to poor planning on GM's part. Also, if the C7 is as good as the publicity says it is, the sales should increase by virtue of demand from those who want a great sports car! There are a lot of things GM can do to smooth out the process and get the cars built and to the customers faster. I think the order process also has its kinks. I'm not trying to arm chair quarterback here but I know many of you will agree with me and may have other ideas too. Having owned 5 previous Corvettes, I am patiently waiting for my C7. If it is as good as I expect it to be, I will be an 'outside' salesman for the Corvette Stingray! I don't want to see the car disappear from the American scene and I don't think GM does either!
 

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It is very common for special automobile orders to take 8-12 weeks. This has nothing to do with Corvette.
 

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The demise of the corvette has been the single most constant rumor for the last 30 years. I personally think their magic number is 25000 / year and unless we have another financial collapse that number should easily attainable, especially with strong European and Asian sales.

As for ads, there have been a couple but until order volumes start declining they have no incentive to invest in marketing beyond what they have in place today. Perhaps the Super Bowl will be a point in time they will roll out the start of some campaign, possibly as part of a larger Chevy ad.
 
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I worry long term about where the market is going....a lot of demographics and psychographcs simply show that many teens, 20 and 30 year olds are just not into cars like later generations. Before a bunch of 20 and 30's post here they are, trust me, the masses are less interested. The market is going far more quickly to other types of cars....
 

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My perspective is a bit different. When I order a first run (new model significantly different from prior models of the same car, requiring extensive retooling, new suppliers, new assembly processes, etc. ) I don’t expect it to be a quick process as compared to ordering from a current model run. For example, my 2005 STS took from a January order to a June delivery, my 2008 Porsche was ordered in June and delivered the following October, my 2013 XTS was ordered in April and delivered at the end of August, and RedHot was ordered the beginning of June and built the first week of October.

My point being this is very early in the process for the C7 which is virtually a totally new model that only went into production this past September. From all indications it is selling extremely well. Let’s see how the numbers look at the end of the first full year of production. I have a strong feeling that we are going to see the Corvette continuing to be healthy and producing new models well down the road. :cool:
 

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It is very common for special automobile orders to take 8-12 weeks. This has nothing to do with Corvette.
Let me clarify that I meant that there is nothing wrong with 8-12 weeks as the time from when an order goes 2000 until it is ready to be picked up at the dealership (assuming zero constraints). Personally, from what I have heard, I am under the impression that Corvette is doing a great job at this time with their production duration.
 

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For whatever it's worth, I special ordered a 2013 Lexus GS when they first hit the market in 2012. It took nearly three months from order date to delivery. I ordered a Z51 on 11/13 and really don't expect to see anything until early March. If I wanted something sooner, my dealer has plenty of non Z-51 Vettes available. Just have to wait it out for what I want.
 

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Corvette has never been a money maker for GM it's one purpose is to bring people into the showroom. Also it gets GM's name out in the market thru racing etc. It's Chevys icon. So it's unlikely they will kill it off but if sales are not there they will do what they have done before prolong the C7's life longer before coming out with a C8. The C8 I believe will be like the C5/C6 generation more along the lines of an updated C7 nothing radical.
 
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