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Because GM could! When you are in the business of making money, and when customer demands exceed projections and supply, a business can increase the price of their product. Sure, customers do not like this; we never will!
As of now there have been approximately 20,00 StingRays produced, on their way to producing about 34,000 this model year. GM's original projection was that they were going to produce 25,000, 2014 Corvettes.
More than halfway through the production year, Z-51's are still 50% constrained, and, sadly, many who placed a deposit with their local dealer even six months ago, are still waiting for their StingRay to be produced.
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Demand has exceeded supply. I read elsewhere that there are 1,500 StingRays sitting on dealers' lots for months. This is true if we include the southern CA, FL and other "nose in the air" dealerships who are sticking to their $5,000, even $10,000 over list, "market adjustment" nonsense. However, if we look at the overall StingRay supply versus demand picture, it was best summed up three days ago by GM Communications spokesperson, Monte Doran.
One week after the price increase, discounting like employee and supplier pricing are here, and the major dealers, such as this forum's dealership supporting vendor, MacMulkin, are already discounting the newly-increased pricing, even on units to be ordered, and even if you want to order a Z-51. There could well be further pricing discounting from dealerships over the next few months, but that could become a trap if you want to custom order yours, i.e., with the end of 2014 ordering approximately early/mid June, and, for those about to order from dealers with limited allocation, be aware that they may not be able to place and successfully get you a 2014.
Note also, for us all, that a 2015 MY price introduction is a "historical highly-probable."
As of now there have been approximately 20,00 StingRays produced, on their way to producing about 34,000 this model year. GM's original projection was that they were going to produce 25,000, 2014 Corvettes.
More than halfway through the production year, Z-51's are still 50% constrained, and, sadly, many who placed a deposit with their local dealer even six months ago, are still waiting for their StingRay to be produced.
Demand has exceeded supply. I read elsewhere that there are 1,500 StingRays sitting on dealers' lots for months. This is true if we include the southern CA, FL and other "nose in the air" dealerships who are sticking to their $5,000, even $10,000 over list, "market adjustment" nonsense. However, if we look at the overall StingRay supply versus demand picture, it was best summed up three days ago by GM Communications spokesperson, Monte Doran.
Our great StingRay is kicking it not only in performance, looks, refinement, technological advances, winning an unprecedented number of awards (things we all like), and also its sales are kicking b---, with the last thing being a two-edged sword for those of us who not yet have ours.CNN.Money said:
One week after the price increase, discounting like employee and supplier pricing are here, and the major dealers, such as this forum's dealership supporting vendor, MacMulkin, are already discounting the newly-increased pricing, even on units to be ordered, and even if you want to order a Z-51. There could well be further pricing discounting from dealerships over the next few months, but that could become a trap if you want to custom order yours, i.e., with the end of 2014 ordering approximately early/mid June, and, for those about to order from dealers with limited allocation, be aware that they may not be able to place and successfully get you a 2014.
Note also, for us all, that a 2015 MY price introduction is a "historical highly-probable."
